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If I am making a purchase online, I always do my research to make sure I am getting the best possible price. I use this site a lot to see if there are any discount codes for the store I am shopping at: https://www.retailmenot.com/.
For instance, if I was going to shop at https://www.americangirl.com/ (Allie wishes!) then I would go to retailmenot and enter American Girl into the search box. I would find out that they currently have a code for $10 off $30 purchase. By the way, if you are interested in the code it is: 159926